Lifetime Value Analysis
Understand donor value archetypes and long-term revenue potential
What is a donor actually worth over their full relationship? LTV modeling segments donors by predicted future value. Use it to justify higher acquisition costs for high-LTV segments and to identify which channels attract the most valuable long-term donors — not just the cheapest first gifts.
Total Donors
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Weighted Avg LTV
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Weighted Avg Gift
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Avg Recurring Rate
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Predicted Lifetime Value by Archetype
5-year donor value projections
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LTV vs. Average Gift
Size = donor count, color = recurring rate
Recurring Propensity Distribution
Archetypes by recurring donation rate
Archetype Detail
| Archetype | Donors | Avg Gift | Recurring % | Predicted LTV |
|---|---|---|---|---|
| Planned Giving Lead | 85 | $250 | 35.0% | $2.8K |
| Major Gift Prospect | 320 | $500 | 18.0% | $1.3K |
| Recurring Monthly | 1,400 | $28 | 92.0% | $380 |
| One-Time Mid Gift | 2,800 | $85 | 12.0% | $112 |
| Lapsed Re-Activated | 890 | $55 | 22.0% | $95 |
| One-Time Small Gift | 4,200 | $35 | 5.0% | $42 |
Methodology
Lifetime Value (LTV) estimates are calculated using historical giving patterns, recency, frequency, and monetary value (RFM) segmentation for each donor archetype. Predictions extrapolate 5-year cumulative value assuming current retention rates persist. Recurring donors are weighted more heavily due to their predictable revenue stream.