Donor Cohort Movement
Track how donors migrate between lifecycle segments period-over-period
Are donors moving up or falling off? This shows migration between value segments (lapsed → reactivated, mid-value → major). Net upward movement means your cultivation is working. Heavy downward migration signals retention problems that revenue totals alone may hide.
Upgraded Donors
N/A
Downgraded Donors
N/A
Net Revenue Impact
N/A
Movements Tracked
N/A
Donor Segment Flows
How donors move between lifecycle segments
N/A
Revenue Impact by Movement
Positive (upgrades) vs negative (downgrades)
N/A
Movement Details
| From | To | Donors | Revenue Impact | Direction |
|---|---|---|---|---|
| New One-Time | Recurring Monthly | N/A | N/A | ↑ Upgrade |
| Repeat Donor | Recurring Monthly | N/A | N/A | ↑ Upgrade |
| New One-Time | Repeat Donor | N/A | N/A | ↑ Upgrade |
| Lapsed (6-12mo) | Reactivated | N/A | N/A | ↑ Upgrade |
| Repeat Donor | Lapsed (6-12mo) | N/A | N/A | ↓ Downgrade |
| Recurring Monthly | Lapsed (6-12mo) | N/A | N/A | ↓ Downgrade |
| Lapsed (6-12mo) | Lapsed (12mo+) | N/A | N/A | ↓ Downgrade |
| Lapsed (12mo+) | Reactivated | N/A | N/A | ↑ Upgrade |