Cross-Channel Influence
How channels work together to drive conversions
Donor journeys are rarely single-channel. This view shows which channels appear together in conversion paths most often. High overlap means channels are reinforcing each other — cutting one may collapse performance in the other. Use this to defend multi-channel investment and identify which pairings drive the most conversions.
Channel Assist Presence
% of conversion paths where channel appeared
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Converter Channel Overlap
% of converters exposed to both channels
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Cross-Channel Journey Flow
How users transition between channels
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