Navigation
  • Donor Value Overview
  • Media-Assisted Revenue
  • Acquisition & Retention
  • Performance Explorer
  • Channel Synergy
  • Email
  • Media Budget & Pacing
  • Attribution Integrity
  • Cross-Channel Influence
  • Journey Intelligence
  • Search Diagnostics
  • Donor Cohort Movement
  • LTV Modeling

© 2026 RKD Group · Digital Intelligence

RKD Group
Intelligence Platform
Purpose:Track monthly budget utilization and forecast end-of-month spend.|Lens:Platform Modeled|Highconfidence|Freshness:T+N/A (platform spend)

Media Budget & Pacing

Track paid media spend against plan, forecast end-of-period delivery, and monitor media efficiency guardrails

Is your paid media spend on track to hit your goals? This report covers digital ad budgets only (search, social, display, video). It flags under-pacing (leaving budget on the table) and over-pacing (risking budget exhaustion). Use the efficiency guardrails to catch rising CPAs or falling ROAS before they erode your media margins.

Total Spend

N/A

Daily Avg Spend

N/A

CPA

N/A

ROAS

N/A

Efficiency Guardrails

CPA

N/A

Target: ≤ N/A

✓ On Track

ROAS

N/A

Target: ≥ N/A

✗ Breached

Spend Pacing

N/A

Target: On pace

✓ On Track

Forecast CPA

N/A

Target: ≤ N/A

✓ On Track

Efficiency + Incrementality

Beyond ROAS — are you driving real lift?

Paid vs Organic Overlay

Organic share of conversionsN/A
Direct traffic trend↑ +N/A vs prior

If organic conversions rise when paid pauses, incrementality is lower.

Assist Ratio (vs ROAS)

Last-Touch ROASN/A
Assisted Conv. ShareN/A

N/A of conversions had at least one assisted touchpoint before the last click.

Diminishing Returns Flag

Spend growthN/A
Conversion growthN/A
✓ Spend growth aligns with conversion growth

Cumulative Spend vs Plan

Pace tracking against budget allocation

N/A

Daily CPA Trend

Cost per acquisition over time

N/A

Channel Spend Pacing

Paid Search
ROAS: N/ACPA: N/AN/A
Paid Social
ROAS: N/ACPA: N/AN/A
Direct Mail
ROAS: N/ACPA: N/AN/A
Email
ROAS: N/ACPA: N/AN/A