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© 2026 RKD Group · Digital Intelligence

RKD Group
Intelligence Platform
Purpose:Map multi-touch channel journeys to understand donor paths.|Lens:Multi-Touch Algorithmic|Mediumconfidence|Freshness:T+N/A day

Journey Intelligence

How donors move through channels and touchpoints before converting

What does the typical donor journey look like before giving? This Sankey diagram shows the most common channel sequences. Look for unexpected paths (e.g., direct mail triggering online search) and drop-off points where donors abandon. Use journey length and channel sequence data to optimize your nurture strategy.

Donor Journey Flow

Channel transitions from entry to conversion

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Time to Convert

Distribution of days from first touch to donation

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Touchpoints per Conversion

Number of channel interactions before donating

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Journey Archetypes

Direct Converters

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Direct→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A

Search → Convert

N/A
Paid Search→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A

Social → Search → Convert

N/A
Paid Social→Paid Search→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A

Email Nurtured

N/A
Email→Organic Search→Email→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A

Multi-Channel Engaged

N/A
Paid Social→Email→Organic Search→Paid Search→Email→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A

Direct Mail Assist

N/A
Direct Mail→Organic Search→Donate
Avg Gift
N/A
Avg Days
N/A
Recurring
N/A
Multi-Sess
N/A