Channel Synergy
Measure conversion lift when channel pairs appear together in donor journeys
Which channel combinations amplify each other? Synergy lift measures how much better two channels perform together vs. individually. High-synergy pairs (e.g., Paid Social + Email) should be maintained as a unit — cutting one will reduce the other's effectiveness. Use this to justify multi-channel budget allocation.
Channel Pairs
N/A
Top Pair
Direct × Organic Search
Max Lift
N/A
Avg Lift
N/A
Conversion Lift by Channel Pair
% lift in conversion rate when both channels are present vs solo
N/A
Synergy Details
| Channel Pair | Solo Conv Rate | Combined Conv Rate | Lift |
|---|---|---|---|
| Direct × Organic Search | N/A | N/A | N/A |
| Paid Social × Direct | N/A | N/A | N/A |
| Paid Search × Organic Search | N/A | N/A | N/A |
| Paid Search × Email | N/A | N/A | N/A |
| Paid Search × Direct | N/A | N/A | N/A |
| Paid Social × Email | N/A | N/A | N/A |
| Email × Organic Search | N/A | N/A | N/A |
| Paid Search × Paid Social | N/A | N/A | N/A |
| Email × Direct | N/A | N/A | N/A |
| Paid Social × Organic Search | N/A | N/A | N/A |